Directed by Aaron Horvath and Michael Jelenic, “The Super Mario Bros. In fact, 1993’s disastrous live-action “Super Mario Bros,” starring Bob Hoskins as Mario and John Leguizamo as Luigi, has become a legendary example of Hollywood’s failure to properly translate video game stories from consoles to cinemas.Įven though critics were mixed on the new adaptation, featuring the voices of Chris Pratt as Mario, Charlie Day as Luigi, Anya Taylor-Joy as Princess Peach and Jack Black as Bowser, opening weekend audiences were enthusiastic and awarded the film an “A” CinemaScore.
Just because “Mario” is adapted from one of the most popular video games doesn’t mean the film was preordained for blockbuster status.
“The film is based on incredible IP, which is beloved by people of different generations,” says Veronika Kwan Vandenberg, president of distribution for Universal Pictures International. Thanks to a heaping dose of nostalgia and positive word-of-mouth (reviews… not so much), “Mario” turned into a four-quadrant blockbuster - resonating with males and females, young and old, who grew up with Mario, Luigi and other inhabitants of the fantastical Mushroom Kingdom. The PG film, which cost Universal, Illumination and Nintendo roughly $100 million to bring to the big screen, thrived as the de facto choice among family crowds, who have been starved of compelling theatrical offerings since last December’s release, “Puss in Boots: The Last Wish.”īut the kid-friendly film also managed to expand its reach beyond parents with young ones.
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